What Is Dhanteras? How Diwali's Gold-Buying Day Changed

Tonight, in homes from Lucknow to London and from Mumbai to New Jersey, millions of families will light a small clay lamp, sweep their doorsteps clean and, very often, buy a piece of gold, silver or a shiny new steel pot. The occasion is Dhanteras, the first day of the five-day Diwali festival, and one of the busiest shopping days of the year in India.
If you have seen jewellery stores advertising "Dhanteras offers" in Edison, Leicester or Toronto and wondered what it is all about, this guide explains what Dhanteras means, the history and mythology behind it, and how a ritual that began with a humble metal vessel has turned into a festival of gold coins, cars and digital gold.
Dhanteras 2026: date and timings
Dhanteras 2026 falls on Friday, 6 November 2026. The festival is tied to the Hindu lunar calendar, so its date moves every year; it is observed on Trayodashi, the 13th day of the waning moon in the month of Kartik.
- In India, Trayodashi runs from about 10:30 am IST on 6 November 2026 to 10:47 am IST on 7 November 2026. The main prayer (puja) is held in the evening.
- In the UK, that is roughly 5:00 am GMT on 6 November to 5:17 am GMT on 7 November.
- In the United States, Trayodashi runs from 9:00 pm Pacific time on 5 November to 9:17 pm Pacific time on 6 November. As an example, Drik Panchang lists the evening puja window for Lancaster, California as 5:22 pm to 7:14 pm on 6 November 2026.
Puja timings depend on local sunset, so families abroad usually check a panchang (Hindu almanac) for their own city or follow their local temple.
What does "Dhanteras" mean?
The name joins two words: dhan, meaning wealth, and teras, meaning the thirteenth, after the lunar day on which it falls. In Sanskrit the day is called Dhanatrayodashi. It is also known as Dhanvantari Trayodashi, after the god of medicine, which hints at an older meaning: for many traditions, the "wealth" being celebrated is good health.
Dhanteras opens the Diwali week. It is followed by Naraka Chaturdashi (Choti Diwali), the main Diwali night of Lakshmi Puja, Govardhan Puja and Bhai Dooj. In 2026, those five days run from 6 to 10 November, with Lakshmi Puja on 8 November.
The mythology behind Dhanteras
Dhanvantari and the churning of the ocean
The best-known story comes from the Samudra Manthan, the churning of the cosmic ocean described in the Puranas. Gods and demons churned the sea together to obtain amrita, the nectar of immortality. Many treasures rose from the waters, and finally Dhanvantari, the physician of the gods, emerged carrying a pot of amrita.
Dhanvantari is regarded as the father of Ayurveda, India's traditional system of medicine. Dhanteras is celebrated as his appearance day, which is why many families pray for health, not just money, on this evening. Images of Dhanvantari appear on temple walls across India; the photograph above shows him carved into the 13th-century Hoysala temple at Somanathapura in Karnataka.
King Hima's son and the lamp for Yama
A second, more dramatic legend explains the lamps. A king named Hima was told that his 16-year-old son would die of a snakebite on the fourth night after his wedding. On that night, the young bride piled her jewellery and gold coins at the door of the bedroom, lit lamps all around and kept her husband awake with stories and songs.
When Yama, the god of death, arrived in the form of a serpent, he was dazzled by the glittering heap and the light. He sat on the pile of gold listening to the songs until morning, and then quietly left. The prince survived.
This is the origin of Yama Deepam (or Yamadeepdaan): on Dhanteras evening, many households light a lamp outside the home, facing south, the direction associated with Yama, as a prayer for the long life of the family. The story also gives a mythological reason for buying gold and metal on this day.
Lakshmi and Kubera
Dhanteras is also a day to welcome Lakshmi, the goddess of wealth and prosperity, and Kubera, the treasurer of the gods. Homes are cleaned, doorways are decorated with rangoli patterns and small footprints of the goddess are sometimes drawn leading into the house. Business families in many parts of India treat the season as the start of a new financial year and worship their account books around Diwali.
Jains also mark this day, calling it Dhanya Teras ("the blessed thirteenth"), connected with Lord Mahavira's final meditation before his nirvana on Diwali.
How Dhanteras has changed over the years
The core rituals of lamps, prayers and cleaning have stayed the same for generations. What families buy, and how they buy it, has changed dramatically.
1. From brass and copper pots to stainless steel
For most of the 20th century, the typical Dhanteras purchase was a utensil: a brass lota, a copper pot or, later, a gleaming stainless-steel plate or glass. A new metal vessel brought into the house symbolised prosperity, and it was something even modest households could afford. The tradition is still strong: the Confederation of All India Traders (CAIT) estimated that Indians spent about ₹15,000 crore on utensils and kitchenware on Dhanteras 2025.
2. The gold and silver coin era
As incomes rose from the 1990s onwards, gold jewellery and small gold and silver coins, often stamped with images of Lakshmi and Ganesha, became the signature Dhanteras buy. Jewellers began staying open late, and banks and post offices started selling coins for the festival.
3. Cars, bikes and electronics
Many Indians now time big purchases for Dhanteras because it is considered auspicious. Car and two-wheeler showrooms schedule deliveries for the day, and electronics such as TVs, phones and fridges are popular gifts. CAIT estimated electronics sales of about ₹10,000 crore on Dhanteras 2025.
4. Shopping online, and in ten minutes
E-commerce and quick-commerce apps now sell gold and silver coins, puja kits, diyas and decorations, sometimes delivered within minutes. For many younger, urban buyers, the Dhanteras purchase is made on a phone rather than at the family jeweller.
5. Digital gold and investment gold
Gold no longer has to be physical. Through UPI payment apps, investment platforms and gold ETFs (exchange-traded funds), buyers can invest in gold for as little as a few rupees on Dhanteras. Supporters say it avoids making charges and storage worries; critics note that some digital-gold products are not regulated in the way mutual funds and ETFs are.
6. Record prices, record spending
The biggest recent change is price. Ahead of Dhanteras 2025, gold had risen nearly 60% in a year to more than ₹1.3 lakh per 10 grams, and silver had crossed ₹1.8 lakh per kilogram. Yet spending still hit records: CAIT estimated total Dhanteras 2025 spending at nearly ₹1 lakh crore, including about ₹60,000 crore of gold and silver. With prices this high, many families now buy a small coin, a lighter piece or silver instead of a heavy jewellery set, so that the custom continues even when the budget does not stretch.
7. Ayurveda Day moves away from Dhanteras
From 2016, India's Ministry of Ayush observed National Ayurveda Day on Dhanteras, in honour of Dhanvantari. Because Dhanteras moves every year, the government notified a fixed date in March 2025: Ayurveda Day is now observed every year on 23 September, close to the autumn equinox. Dhanteras keeps its link with Dhanvantari in temples and homes, but the official health observance now has its own date.
8. A global festival
With large Indian communities in the US, UK, Canada, the Gulf, Australia and Europe, Dhanteras is no longer only an Indian event. Jewellers in Indian neighbourhoods abroad run festive offers, temples hold Dhanvantari and Lakshmi pujas, and families on video calls light their lamps at the same moment as grandparents back home. It is sometimes described as "India's Black Friday", but unlike a sales event, the shopping is rooted in ritual and family tradition.
How to celebrate Dhanteras if you live abroad
You do not need a temple or a jeweller nearby to mark the day:
- Clean the house and entrance, and decorate the doorway with rangoli or flowers.
- In the evening, light diyas (oil lamps) or candles. Many families light one lamp facing south for Yama Deepam.
- Offer a short prayer to Lakshmi, Ganesha, Kubera and Dhanvantari, asking for health as well as prosperity.
- Buy something small and meaningful: a steel spoon, a silver coin or a kitchen utensil keeps the tradition alive without breaking the budget.
- If you buy gold, check the purity marking (in India, the BIS hallmark with a six-digit HUID code; abroad, the karat stamp and an itemised receipt), and compare the price per gram and the making charges.
Dhanteras FAQs
What is Dhanteras in simple words?
Dhanteras is the first day of Diwali, a Hindu festival celebrating wealth and health. People worship Lakshmi and Dhanvantari, light lamps and traditionally buy gold, silver or new metal utensils.
When is Dhanteras 2026?
Dhanteras 2026 is on Friday, 6 November 2026. Diwali (Lakshmi Puja) is on 8 November 2026.
Why do people buy gold on Dhanteras?
Gold and metal are seen as symbols of Lakshmi's blessing. The legend of King Hima's son, saved by a heap of gold and lamps, is also linked to the custom.
What should you buy on Dhanteras?
Gold and silver coins, jewellery, brass or steel utensils, a broom (believed to sweep away poverty), new diyas and, for many, big-ticket items such as vehicles or appliances.
Is there anything people avoid buying?
By popular belief, some families avoid buying iron, sharp objects such as knives, glass and black-coloured items on Dhanteras. These are customs rather than religious rules, and they vary from family to family.
Who is Dhanvantari?
Dhanvantari is the Hindu god of medicine and the physician of the gods, believed to have emerged from the ocean holding the nectar of immortality. He is considered the father of Ayurveda.
VoxyTalksy is not a financial adviser. Gold prices can rise and fall; please decide on purchases or investments based on your own budget and, if needed, professional advice.
From all of us at VoxyTalksy: Happy Dhanteras and a very happy Diwali!



