Let’s keep Digital Marketing aside for a moment and analyze, do we have any alternate to English? No matter how linguistic one maybe, if you don’t know English you are already behind others. If you know English, you can communicate internationally, you can surf the internet in a better way and you have access to international knowledge.
Digital Marketing(sometimes referred to as Internet marketing, Online marketing) as we all know today is one of the most lucrative career options available. With the kind of growth that no other sector is offering in the present time, certainly, digital marketing is the most flourishing field for all the freshers as well as professionals out there.
Essentially, mobile devices have become a necessary part of our lives. We also use social media for an average duration of 136 minutes per day, according to a survey. E-commerce has also bought a revolution in the way consumers shop but the reason for the e-commerce story was the emergence of search engines like Google, Yahoo, Bing, etc.
In recent years the youth of India has shown some special inclination towards Digital Marketing and related courses across the nation. Today, as we all know that everything is digitalized and more than half of the population is already making full use of internet services, Digital Marketing becomes all the way more promising.
Just in case if you are one of those who are a little sceptical about what Digital Marketing is and what role does it plays in the current scenario, loosen up, we are here for your rescue. We interviewed the expert himself Mr Anurag Roy, founder Max Digital Academy Lucknow for better insights and its scope in a developing country like India. So gear up as we bring you a quick FAQ that will surely help you understand the role and importance of Digital Marketing in today’s world.
In conversation with Mr Anurag Roy
What is Digital Marketing?
It can be described as any sort of advertising and related activities, delivered through Online channels which include- search engine, social media, websites and so on. The main focus is to promote and elevate brands through motley forms of online media. The biggest advantage of digital marketing is that it gives access to the conglomerate market.
Any specific Qualification required for joining a Digital Marketing Course?
No specific qualification is needed to join a digital marketing course. One could be a 12th passed, a graduate or a post-graduate from any field or line. Anyone and everyone can do this course. Although it’s recommended to at least complete your graduation as it opens up more avenues.
How much time does it take to learn digital marketing?
It completely depends and varies from institute to institute. Many Institutes may complete the course in 2 or 3 months while others may only take 45 days. At Max Digital Academy we give our students a complete practical exposure of every campaign hence our course duration is around 4 to 5 months.
What are the different fields in which there is a need for Digital Marketing Experts?
Following are the Industries you can apply for after completing a Digital Marketing Course
- Software industry
- Hardware Industry
- Educational Institutes, etc
What are the different career options available as a digital marketer?
Following are the different Career options available in Digital Marketing.
- Digital Marketing manager
- Social Media Marketing Manager
- Content Marketing Manager
- Web developer & Designer
- Search Engine Marketing Expert
- SEO Executive
- E-Commerce Specialist
What is the average salary package one can expect after completing the Course?
- Digital marketing manager- Annual average salary package Rs 515,067 (Source Payscale.com)
- Average starting Salary for Fresher’s in Digital Marketing is 2.25 lac to 2.5 lac per annum
Is offline course better than online courses?
It is more preferable to join a Digital Marketing course which is not online because Internet Marketing itself involves a lot many technical aspects which can only be explained or made clear in the presence of an expert. So it is recommended to go for an offline Digital Marketing Course.
Do these courses provide certification as well?
Yes, of course. Just like any other course, you get proper certification in Digital Marketing as well. Most of the institutes provide private certification, whereas at Max digital Academy we provide government certification. We are the only institute in the whole of U.P. to be offering a government certification.
How many students will be there for one batch?
Again it completely depends and varies from institute to institute. Most of the institutes can entertain 15-20 students per batch. At Max, we believe in giving complete personal attention to each & every student hence the maximum number of students in our batch is 12.
Is this course actually worth it?
Be it freshers or working professionals, all have this one doubt in their head if a Digital Marketing Course is actually worth the time and money. Let me enlighten you a little, Online Marketing is the need of the hour. No matter if you are a traditional marketer with 10 years of experience or a complete fresher with 0 experiences you must know in bits and pieces what Online Marketing. Since it’s one of the fastest-growing sectors, the growth and opportunities that Online Marketing can offer you no other profession can as of now.
Which is the best Institute to learn Digital Marketing?
There are a number of institutes out there. These institutes have been operating for several years. No doubt the certification and facilities they are offering is the best, but what we can offer to students is a rock-solid certification which is recognized in 100 + countries, a fees structure which is extremely affordable and above all an experience and exposure that you need to excel in the field of Online Marketing.
One of the reasons why this profession is such a money-spinning profession is that currently there is a demand and supply gap. The skilled manpower is very limited whereas the openings are numerous. This is the opportunity you have been waiting for.
If you still have any doubts, do visit Max Digital Academy, and get solutions to all your doubts.